Watch India International Jewellery Week Online

Following the trend of the many fashion weeks that are held in India, India recently held its first ever jewellery week from 15th to 19th August. The show showcased exquisite jewellery designs by thirty Indian jewellery designs. Some well known brands like Mirari, Gitanjali, Amrapali, Tanishq, Nakshatra, and Ganjam also showcased some of their finest creations.

The event was organised by the Gem and Jewellery Export Promotion Council of India, supported by the ministry of commerce and industry. The event flagged off on 15th August. The first day, taking place on Independence Day, drew a large crowd from opening ceremony to closing. Leading models and Bollywood actresses walked the ramp as they sported the beautiful jewellery creations. The showstoppers on the first day were the gorgeous Katrina Kaif and the scintillating Deepika Padukone. Liquor baron’s son Siddharth Mallya was seen cheering for Deepika as she walked the ramp. Deepika Padukone, looked stunning as she wore a stunning gold colour net lehanga and sparkling kundan jewellery. Deepika sashayed down the ramp for jewellery designer Farah Khan’s India inspired collection. Katrina Kaif walked the ramp for Nakshatra Diamond Jewellery at the event in Mumbai. The actress showed off her sexy curves in a peach coloured Neeta Lulla lehenga.

Seven designers showed off their collections on each of the first two days, with short breaks between each session. The jewellery items were largely inspired by traditional Indian designs, including Nizam's jewellery and the royal Mughal era designs, with frequent use of rose-cut diamonds, jade and rubies set in yellow or white gold.

Classic designs, bridal sets and other large layouts, the sought after markets were clearly the local one as well as the Gulf countries, North Africa and Azerbaijan. The next few days were targetted to expand the scope, with designers eyeing the U.S. and West European markets unveiling their collections on the catwalk.

According to Gem & Jewellery Export Promotion Council's (GJEPC) Sanjay Kothari, IIJW is intended to bring India's high-end jewellery to a wide audience. The use of celebrities – Miss India joined Bollywood starlets – was to grab local media attention, which it did.

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